Refreshing tired web pages and search snippets

The problem

Service and category pages were written years ago. Hours, prices and services are out of date, titles and descriptions in search results are vague, and important questions are not answered.

What SI does

SI reads your main pages and checks for outdated details, missing basics (service area, hours, how to book), unclear headings, and weak page titles and meta descriptions. It proposes rewrites for each page in a change sheet, and drafts a few short articles that answer common customer questions.

Examples

The same job looks different in different businesses. These are illustrations, not client results.

• Chimney sweep

  Service pages get clear titles naming the services and towns covered, and a new page answers how often chimneys should be inspected.

• Family law practice

  Practice-area pages are rewritten in plainer language with a clear consultation process, reviewed by an attorney.

• Garden center

  Seasonal category pages are refreshed with current plant availability and planting tips.

What it takes to set up

A list of pages, the site editor or a person to apply changes, and the current facts. Setup is often a few days.

Try it yourself

Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.

Review these pages [URLs]. For each, list outdated details, missing basics [service area, hours, booking], and weak headings. Propose a new page title, meta description and rewritten sections in a change sheet. Suggest [3] short articles answering common questions [list]. Pause and show me before sending, submitting, posting or changing anything.