Content & marketing

Product and service descriptions from specs, plus catalog cleanup

SI writes consistent descriptions from spec sheets and notes, and cleans up names, categories and details across your catalog, menu or service list.

The problem

Descriptions are missing, copied from suppliers, or written in five different styles. Names and categories are inconsistent, which makes things hard to find and harder to sell.

What SI does

SI reads spec sheets, supplier data or your own notes and writes descriptions in a consistent format and voice: what it is, who it is for, key details, and care or usage notes. It also proposes fixes across the list: consistent naming, missing sizes or details, duplicate entries and wrong categories, as a change sheet for review.

Examples

The same job looks different in different businesses. These are illustrations, not client results.

  • Landscape supply yard

    Stone, mulch and soil products get descriptions with coverage per cubic yard and delivery notes, and duplicate listings for the same gravel are merged.

  • Medical spa

    Service descriptions are rewritten consistently with duration, preparation and aftercare, without medical claims.

  • Online store

    Product titles are standardized to brand, product, size and color, and missing material details are listed for the owner to fill in.

What it takes to set up

An export of the catalog, menu or service list, spec sheets, and a style example. Setup is often a few days.

What a human still checks

  • A person approves changes before they are applied.
  • Specs that SI could not confirm are flagged rather than guessed.
  • Health, safety and performance claims are checked against the source.

Try it yourself

Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.

Copy-ready prompt
Using these spec sheets [files] and this style example [paste], write descriptions for these items [list] with what it is, who it is for, key details and care or usage notes. Then review this catalog export [file] and propose fixes for naming, missing details, duplicates and categories as a change sheet. Pause and show me before sending, submitting, posting or changing anything.

Next step

Want this built? Book a free 30-minute consult

Bring one real example, such as an export, an inbox, or a spreadsheet. We will map the steps and decide what SI drafts and what you approve.