A newsletter drafted from what actually happened
Each week or month SI collects real updates from your calendar, projects, photos and notes, and drafts a newsletter for you to edit.
The problem
Newsletters stall because nobody knows what to write. When one does go out, it is generic and late.
What SI does
SI gathers what actually happened: completed projects, new staff, upcoming events, new services, a seasonal tip, customer questions worth answering. It drafts a short issue in your voice with suggested subject lines and photo spots, and leaves out anything not confirmed.
Examples
The same job looks different in different businesses. These are illustrations, not client results.
- Home builder
The monthly issue covers two finished homes with photos, a framing update on a new street, and a reminder about the warranty-check schedule.
- Veterinary clinic
A seasonal note on ticks, a new vet's introduction, and holiday hours.
- Community theater
Audition dates, a rehearsal photo and volunteer needs for the next show.
What it takes to set up
Access to sources such as the calendar, project tool, shared photo folder or a running notes doc, plus a couple of past issues. Setup is often a day or two.
What a human still checks
- The owner edits and approves the issue before it is scheduled.
- Customer names or photos are used only with permission.
- Mailing lists follow opt-in and unsubscribe rules.
Try it yourself
Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.
Collect updates for [period] from [calendar, project tool, photo folder, notes doc]. Draft a newsletter in this voice [past issue] with [3-5] short sections, [3] subject-line options and spots for photos. Leave out anything not confirmed in the sources. Pause and show me before sending, submitting, posting or changing anything.
Next step
Want this built? Book a free 30-minute consult
Bring one real example, such as an export, an inbox, or a spreadsheet. We will map the steps and decide what SI drafts and what you approve.