Season-opening customer re-engagement drafts

The problem

The shop, stand, or book of work starts up again and last season's customers only find out if someone remembers to write. Check-ins for repeat customers who are due look at each person's usual interval. They do not draft the 'we are open again' note from last season's list.

What SI does

SI reads the last season's customer or booking list you provide, drops anyone on your do-not-contact list, and drafts a short note in your voice: that you are open, the hours or dates you supplied, and one next step (book, stop in, or reply). It does not invent discounts, wait times, or sell-out claims, and it does not send.

Examples

The same job looks different in different businesses. These are illustrations, not client results.

• Pool-opening service

  Last spring's opening list gets a draft that names the weeks you are actually booking and asks them to reply with a preferred week, with no promise that a date is free.

• Seasonal ice cream shop

  Last summer's email list gets a draft with opening weekend hours you typed in, and anyone who unsubscribed is left off.

• Holiday pop-up shop

  Last December's buyers get a draft that the shop is open again on the dates you named, with the gift-wrap hours you supplied and no invented sale.

What it takes to set up

GemmiSI sets this up on your own equipment and accounts; your data stays with you. Last season's customer or booking export, the hours and dates that are actually true this season, a few notes you liked, and the do-not-contact list. Setup is often a few days before opening.

Try it yourself

Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.

Using last season's customer or booking list [file], exclude [do-not-contact list]. Draft a short we-are-open-again note in this voice [paste] using only these hours and dates [paste] and this next step [book, stop in, or reply]. Do not invent discounts, wait times, or sell-out claims. Do not send. Pause and show me before sending, paying, ordering, posting, or changing anything.