Checking marketing copy for claims you cannot back up
Before something is published, SI checks the copy against your evidence and flags claims that are unsupported, outdated or risky.
Worth knowing: Advertising rules vary by industry and place (health, finance and legal services are stricter). SI flags wording; it does not replace review by a lawyer or compliance person.
The problem
Marketing copy picks up phrases like 'best in town', 'guaranteed' or 'clinically proven' that nobody can support. Old claims stay on the site long after they stopped being true.
What SI does
SI reads the draft or existing pages and lists each factual claim: superlatives, guarantees, numbers, certifications, results and comparisons. For each it looks for support in the evidence you provide (licenses, certifications, warranty terms, documented results) and labels it supported, unsupported or needs review, with a softer alternative.
Examples
The same job looks different in different businesses. These are illustrations, not client results.
- Roofing company
'Lifetime warranty' is flagged because the manufacturer warranty has conditions; a clearer phrasing is suggested.
- Supplement retailer
Health benefit claims on product pages are listed for review against what is allowed.
- Accounting firm
A brochure line about 'guaranteed savings' is flagged and rewritten.
What it takes to set up
The copy to check and a folder of supporting documents. Setup is often a day.
What a human still checks
- The owner or compliance reviewer decides final wording.
- SI does not give legal opinions on advertising rules.
- Industry-specific rules are checked by the responsible person.
Try it yourself
Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.
Review this copy [draft or URLs]. List every factual claim, guarantee, comparison, number or certification. Check each against this evidence [folder] and label it supported, unsupported or needs review. Suggest a supported alternative for each problem claim. Pause and show me before sending, submitting, posting or changing anything.
Next step
Want this built? Book a free 30-minute consult
Bring one real example, such as an export, an inbox, or a spreadsheet. We will map the steps and decide what SI drafts and what you approve.