Marketing drafts, newsletters, and review requests
SI drafts newsletters, site updates, and review requests from topics the firm chooses, and a person approves every piece before it is published.
Admin and operations help for solo attorneys and small firms. SI drafts and organizes; attorneys review and decide. No legal advice, no filing-ready work product, and client confidentiality comes first.
Worth knowing: Administrative support only: this is not legal advice and does not replace attorney judgment. An attorney reviews and approves anything client-facing or substantive, and client-confidential information is used only with the firm's agreements, access controls and consent. Advertising rules vary by state and require communications to be truthful and not misleading. SI never writes client results, testimonials, or comparisons, never promises outcomes, and never includes any client's identity or matter details. Asking satisfied clients for reviews is generally permitted, and paying for them is generally not, so check your state's rules.
The problem
Firms know they should send newsletters, update the website, and ask clients for reviews, and the drafting rarely gets done.
What SI does
SI drafts newsletter issues, website updates, and social posts from topics the firm chooses and from public information such as firm news, builds a simple calendar for them, and drafts polite review-request messages for the firm to send to clients the attorney chooses.
Examples
The same job looks different in different businesses. These are illustrations, not client results.
- Two-attorney estate-planning firm
A newsletter draft covers a firm announcement the attorneys chose, with no client stories, and waits for approval.
- Solo family-law practice
A review-request draft is prepared only for people the attorney has already listed, and a person checks that it names no matter.
- Small commercial-litigation firm
Website drafts use public firm news only, and the calendar shows when each piece is ready for attorney review.
What it takes to set up
GemmiSI sets this up on your own equipment and accounts; your data stays with you. Before connecting anything that holds client information, the firm reviews the vendor's terms, data retention and training practices, confirms access controls, and obtains any required client consent. Start with sample or de-identified material. Start with topics the firm chooses, a few past newsletters as a tone sample, and review-request wording an attorney has approved. Setup is often a few days.
What a human still checks
- An attorney reviews and approves every piece before it is published, and picks who is asked for a review.
- A person checks that nothing reveals client information.
- SI never sends, files, or posts on its own.
- Unsure items go to a "needs attorney review" queue.
Try it yourself
Paste this into your SI tool of choice and swap the [bracketed] parts for your own details. It asks SI to stop and show you before it does anything.
Draft a newsletter, a short website update, and one social post from these topics and this public firm news only [paste]. Build a simple calendar for them. Draft a polite review request from this approved wording [paste]. Do not include any client's identity, matter details, testimonials, comparisons, or promises. Pause and show me before sending, filing, posting or changing anything. Use only the sample or de-identified information I provide; do not include client-confidential details.
Next step
Want this built? Book a free 30-minute consult
Bring one real example, such as an export, an inbox, or a spreadsheet. We will map the steps and decide what SI drafts and what you approve.